He virtually raps out his hotel's address during Love Faces and promises us detailed carnal intimacy so loud 'the neighbours know my name'.After a while, the charges were dropped to two counts of disturbing the peace. Then, having smooched his way into Hammersmith's pants with these dated 80s Alexander O'Neal pastiches, a raunchy video full of writhing flesh and Calvin Klein product placement marks his transformation into a groin-cradling boudoir toreador.

His set is structured like a seduction: for the first third he plays the clean-cut courtier who 'can't stop missing you'. But, the ultimate tease, he makes us wait all night for those. The more tech-flecked tracks from his fifth album, Chapter V, though, place Trey as an intriguing poster boy for modernised R&B, merging traditional soul with Tinie Tempah's anthemic grime and ultra-catchy boyband pop.

Factor in a sumptuous, lubricious voice and dreamboat looks – only exaggerated by a backing band resembling a troop of gnarled Nicaraguan insurrectionists – and you could be forgiven for racing to see Neverson's debut screen role in Texas Chainsaw 3D, just to relish his dismemberment. Starting life as saccharine soul-fan fiction – his breakthrough track was a homage to R Kelly's soap opera Trapped in the Closet – he dolloped on overt sexuality and hit porn-lite pay dirt: a US No 1 album and three sold-out nights at the Apollo heaving with teen screamers, hysterically fantasising along to a song called, ahem, Panty Wetter. O n paper, Virginia's Trey Songz – AKA Tremaine Neverson – is the R&B Fifty Shades of Grey.

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